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121114s2013 njua ob 000 0 eng |
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|a 2012046222
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|a 9781118457146 (electronic bk.)
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|a 1118457145 (electronic bk.)
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|a 9781118457191 (electronic bk.)
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|a 1118457196 (electronic bk.)
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|a 111845653X (print)
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|a 9781118456538 (print)
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|a (OCoLC)000061949
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|a (udesa)000061949USA01
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|a (OCoLC)818327398
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|a (OCoLC)990000619490204151
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|a DLC
|b eng
|c DLC
|d YDX
|d OCLCO
|d EBLCP
|d MHW
|d YDXCP
|d TEFOD
|d N$T
|d CDX
|d MMI
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|a HF5415.5
|b .S63 2013eb
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|a 658.4/06
|2 23
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| 099 |
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|a Recurso electrónico en INTERNET
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1 |
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|a Solis, Brian.
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| 245 |
1 |
0 |
|a What's the future of business?
|h [recurso electrónico] :
|b changing the way businesses create experiences /
|c Brian Solis.
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| 260 |
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|a Hoboken, N.J. :
|b John Wiley,
|c c2013.
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| 300 |
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|a 1 recurso en línea (vi, 218 p.) :
|b il.
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| 516 |
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|a Libro electrónico.
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| 538 |
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|a Modo de acceso: a través de Internet.
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| 500 |
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|a Título tomado de la pantalla de presentación (visto 18 de diciembre de 2013)
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| 504 |
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|a Incluye referencias bibliográficas.
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0 |
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|a What's the Future of Business?: Changing the Way Businesses Create Experiences; Business . . . Meet Design; 0. Total Recall; -- 1. Sorry, we're Closed: How to Survive Digital Darwinism -- 2. The Journey of Business Transformation -- 3. Meet the New Generation of Customers . . . Generation C -- 4. The New Customer Hierarchy; A New Era of Social Service: Promoting the Experiences of Customers -- 5. The DIM Light at the end of the Funnel -- 6. The Zero Moment of Truth: In the moment of truth, how do you fare and what shared experiences are awaiting your customer? -- 7. The Ultimate Moment of Truth: The Ultimate Moment of Truth; Your work must focus on expressions, not impressions -- 8. Opening a Window into New Consumerism; Discovery Disrupted -- 9. The Dynamic Customer Journey: The importance of the influence loop cannot be overstated. It affects every stage of the journey, every moment of truth -- 10. Inside the Ellipse: Embarking on the Dynamic Customer Journey -- 11. Improving the UMOT to Optimize the ZMOT -- 12. The Six Pillars of Social Commerce: Understanding the Psychology of Engagement -- 13. The Importance of Brand in an Era of Digital Darwinism -- 14. Why User Experience Is Critical To Customer Relationships -- 15. Innovate or Die -- 16. The Dilemma's Innovator -- 17. The Hero's Journey.
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| 520 |
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|a Rethink your business model to incorporate the power of ""user"" experiences What's the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus ""user"" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come do
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| 650 |
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|a Customer relations.
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| 650 |
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0 |
|a Customer services.
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| 650 |
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0 |
|a Social media.
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| 650 |
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0 |
|a Consumers.
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| 650 |
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7 |
|a Relaciones con los clientes.
|2 UDESA
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| 650 |
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7 |
|a Servicios al cliente.
|2 UDESA
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| 650 |
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7 |
|a Medios sociales.
|2 UDESA
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| 650 |
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7 |
|a Consumidores.
|2 UDESA
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| 856 |
4 |
0 |
|z Sólo para usuarios autorizados, varios accesos simultáneos
|u https://ebookcentral.proquest.com/lib/sanandres/detail.action?docID=947650
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