Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investment /
"The digital age is here, and it's developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines...
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|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
c2014.
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| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 02535nam a2200313Ia 4500 | ||
|---|---|---|---|
| 001 | 990000616650204151 | ||
| 005 | 20180327175120.0 | ||
| 008 | 131022s2014 nyua b 001 0 eng d | ||
| 020 | |a 9780071819503 (alk. paper) | ||
| 020 | |a 0071819509 (alk. paper) | ||
| 035 | |a (OCoLC)000061665 | ||
| 035 | |a (udesa)000061665USA01 | ||
| 035 | |a (OCoLC)861218313 | ||
| 035 | |a (OCoLC)990000616650204151 | ||
| 040 | |a U@S |b spa |c U@S | ||
| 049 | |a U@SA | ||
| 050 | 4 | |a HF5415.1265 |b .G74 2014 | |
| 100 | 1 | |a Greenberg, Eric, |d 1968- | |
| 245 | 1 | 0 | |a Strategic digital marketing : |b top digital experts share the formula for tangible returns on your marketing investment / |c Eric Greenberg and Alexander Kates. |
| 260 | |a New York : |b McGraw-Hill, |c c2014. | ||
| 300 | |a xii, 352, [2] p. : |b il. ; |c 24 cm. | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 505 | 0 | |a Introduction -- Part 1: Our New Digital World: 1. The Digital Paradigm (by Alexander Kates and Eric Greenberg) -- 2. Marketing Strategies for a Digital World (by Alexander Kates and Eric Greenberg) -- 3. Managing Content in a Digital Age (by Neil Perkin, Only Dead Fish & eConsultancy) -- Part 2: Achieving Success in Digital Marketing Channels: 4. Search Marketing: If They Can't Find It, They Can't Buy It / Mike Moran -- 5. Mobile Marketing: Innovation On-the-Go / Alexander Kates -- 6. Video Marketing / Greg Jarboe -- 7. Social Media Marketing / Stan Smith -- 8. Building a Website with Purpose that Generates Results / Jeremy Floyd -- 9. Measurement and ROI of Digital Strategies / Rob Peterson -- 10. Understanding the Law in Digital Marketing / Glen Gilmore -- Part 3: Completing the Digital Transformation: 11. Digital Leadership Principles / Bob Pearson -- 12. Designing Organizations for Digital Success / Amy Kates -- 13. The Path to an Innovative, Digital-Centric Organization / Alexander Kates and Eric Greenberg. | |
| 520 | |a "The digital age is here, and it's developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics, each one an expert in his or her field." --Descripción del editor. | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 7 | |a Mercadeo por Internet. |2 UDESA | |
| 650 | 7 | |a Mercadeo |x Administración. |2 UDESA | |
| 700 | 1 | |a Kates, Alexander. | |