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03508nam a2200469Ia 4500 |
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20241030112642.0 |
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130725s2013 nyua b 001 0 eng d |
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|a 9780071813372 (alk. paper)
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|a 0071813373 (alk. paper)
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|a (OCoLC)000061109
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|a (udesa)000061109USA01
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|a (OCoLC)853660012
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|a (OCoLC)990000611090204151
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|a U@SA
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|a HF5415.32
|b .P34 2013
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|a Paharia, Rajat.
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|a Loyalty 3.0 :
|b how big data and gamification are revolutionizing customer and employee engagement /
|c Rajat Paharia.
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|a Loyalty 3.0 :
|b how to revolutionize customer and employee engagement with big data and gamification
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|a Loyalty three point zero
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|a New York :
|b McGraw-Hill Education,
|c c2013.
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| 300 |
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|a xv, 283 p. :
|b il. ;
|c 24 cm.
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|a Incluye referencias bibliográficas (p. 263-268) e índice.
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|a Part 1. Vision: May you live in interesting times -- Whoever figures out motivation wins -- The next big thing is big data -- Gamification: the engine of Loyalty 3.0 -- Part 2. Execution: Case studies in customer engagement -- Case studies in skills and learning -- Case studies in employee engagement -- Part 3. Direction: Planning your Loyalty 3.0 program -- Bringing your Loyalty 3.0 program to life -- Forward in all directions! -- Appendix: A Loyalty 3.0 sample scenario: engaging attendees of a tech company's annual conference.
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|a "Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Can you blame them? Silicon Valley start-up Bunchball, the pioneer and innovator in gamification, is light years ahead when it comes to the concept of loyalty--and using it to drive business profits and growth. Focusing not only on customer loyalty, but also the loyalty of employees and partners, Bunchball combines behavioral economics, big data, social media, and gamification to inspire loyalty that lasts--from everyone involved in the success of a business. Now, in Loyalty 3.0, Bunchball founder Rajat Paharia reveals how you can use these same techniques to seize the competitive edge for your business. Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Loyalty 3.0 arms you with everything you need to know in order to build a loyalty and engagement program that drives a sustainable advantage for your business ..." --Solapa anterior.
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|a Brand loyalty.
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|a Customer loyalty programs.
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|a Customer relations.
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| 650 |
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|a Marketing
|x Management.
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| 650 |
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|a Internet marketing.
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| 650 |
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|a Corporate culture.
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| 650 |
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|a Organizational behavior.
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| 650 |
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|a Big data.
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| 650 |
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|a Lealtad de marca.
|2 UDESA
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| 650 |
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|a Programas de fidelización del cliente.
|2 UDESA
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| 650 |
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|a Relaciones con los clientes.
|2 UDESA
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| 650 |
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|a Mercadeo
|x Administración.
|2 UDESA
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| 650 |
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|a Mercadeo por Internet.
|2 UDESA
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| 650 |
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|a Cultura corporativa.
|2 UDESA
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| 650 |
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|a Comportamiento de organizaciones.
|2 UDESA
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| 650 |
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|a Grandes volúmenes de datos.
|2 UDESA
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