Manager's guide to online marketing /

For busy managers, a comprehensive crash course on today's most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Increasingly, a business' credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broa...

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Detalles Bibliográficos
Autor principal: Weaver, Jason D.
Formato: Libro
Lenguaje:Inglés
Publicado: New York : McGraw-Hill, 2013.
Colección:Briefcase book
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