Manager's guide to online marketing /
For busy managers, a comprehensive crash course on today's most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Increasingly, a business' credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broa...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
2013.
|
| Colección: | Briefcase book
|
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 02462cam a2200445Ii 4500 | ||
|---|---|---|---|
| 001 | 990000609230204151 | ||
| 005 | 20180327175050.0 | ||
| 008 | 130303s2013 nyua 001 0 eng d | ||
| 020 | |a 9780071801874 | ||
| 020 | |a 0071801871 | ||
| 035 | |a (OCoLC)000060923 | ||
| 035 | |a (udesa)000060923USA01 | ||
| 035 | |a (OCoLC)828851887 | ||
| 035 | |a (OCoLC)990000609230204151 | ||
| 040 | |a TOH |b eng |c TOH |d OCLCO |d QBX |d CDX |d YDXCP |d BWX |d NRM |d NGU |d OCLCO |d OCLCQ |d KSU |d COA |d U@S | ||
| 049 | |a U@SA | ||
| 050 | 4 | |a HF5415.1265 |b .W34 2013 | |
| 082 | 0 | 4 | |a 658.872 |
| 100 | 1 | |a Weaver, Jason D. | |
| 245 | 1 | 0 | |a Manager's guide to online marketing / |c Jason D. Weaver. |
| 246 | 3 | 0 | |a Online marketing |
| 260 | |a New York : |b McGraw-Hill, |c 2013. | ||
| 300 | |a xiv, 201 p. : |b ill. ; |c 23 cm. | ||
| 490 | 1 | |a Briefcase books | |
| 500 | |a Includes index. | ||
| 505 | 0 | |a Introduction -- 1. Benefits of Effective Online Marketing -- 2. Web 1.0: Search Engine Optimization and marketing -- 3. Social Media (Web 2.0) -- 4. Personal Branding -- 5. Planning -- 6. External Online Engagement -- 7. Internal Online Engagement -- 8. Social Commerce -- 9. Effective Tactics Based on Business Type -- 10. Establishing Brand Control -- 11. The Future of Web Marketing -- 12. Staying Ahead of the Curve. | |
| 520 | |a For busy managers, a comprehensive crash course on today's most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Increasingly, a business' credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign. "Manager's Guide to Online Marketing" explains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest, most sophisticated tools and strategies. Jason Weaver is a leading authority in social media with more than 15 years experience as an entrepreneur, executive, and innovator. | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Internet searching. | |
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Web search engines. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Marketing. | |
| 650 | 7 | |a Mercadeo por Internet. |2 UDESA | |
| 650 | 7 | |a Búsqueda en Internet. |2 UDESA | |
| 650 | 7 | |a Comercio en línea. |2 UDESA | |
| 650 | 7 | |a Motores de búsqueda en Internet. |2 UDESA | |
| 650 | 7 | |a Identidad de marca (Mercadeo) |2 UDESA | |
| 650 | 7 | |a Mercadeo. |2 UDESA | |
| 830 | 0 | |a Briefcase book | |