The ten principles behind great customer experiences /

Guardado en:
Detalles Bibliográficos
Autor principal: Watkinson, Matt
Formato: Libro
Lenguaje:Inglés
Publicado: Harlow, England ; New York : Pearson Education, 2013.
Materias:
Customer services.
Customer relations.
Consumer satisfaction.
Servicios al cliente.
Relaciones con los clientes.
Satisfacción del consumidor.
Aporte de:Registro referencial: Solicitar el recurso aquí
Biblioteca Max von Buch (UdeSA) de Universidad de San Andrés
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100 1 |a Watkinson, Matt. 
245 1 4 |a The ten principles behind great customer experiences /  |c Matt Watkinson. 
260 |a Harlow, England ;  |a New York :  |b Pearson Education,  |c 2013. 
300 |a xviii, 222 p. ;  |c 24 cm. 
504 |a Includes bibliographical references and index. 
505 0 |a Preface -- Acknowledgements -- Introduction -- Why the customer experience matters -- Why customer experiences aren't improving -- The ten principles behind great customer experiences -- Great customer experiences strongly reflect the customer's identity -- Great customer experiences satisfy our higher objectives -- Great customer experiences leave nothing to chance -- Great customer experiences set and then meet expectations -- Great customer experiences are effortless -- Great customer experiences are stress free -- Great customer experiences indulge the senses -- Great customer experiences are socially engaging -- Great customer experiences put the customer in control -- Great customer experiences consider the emotions -- Bringing it all together : the Apple customer experience -- Final thoughts. 
650 0 |a Customer services. 
650 0 |a Customer relations. 
650 0 |a Consumer satisfaction. 
650 7 |a Servicios al cliente.  |2 UDESA 
650 7 |a Relaciones con los clientes.  |2 UDESA 
650 7 |a Satisfacción del consumidor.  |2 UDESA 

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