Cause-marketing for nonprofits : partner for purpose, passion, and profits /
"This book is about a growing model for business and nonprofit involvement - an innovative way of working together for mutual benefit: partnering for purpose, passion, and profits." "Cause marketing - a new discipline in the corporate citizenship field, a new mission-based fundraising...
Guardado en:
| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
c2006.
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| Colección: | AFP fund development series
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| Materias: | |
| Acceso en línea: | Table of contents Contributor biographical information Publisher description |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| Sumario: | "This book is about a growing model for business and nonprofit involvement - an innovative way of working together for mutual benefit: partnering for purpose, passion, and profits." "Cause marketing - a new discipline in the corporate citizenship field, a new mission-based fundraising and marketing tool for nonprofits - is a corporate/nonprofit partnership that aligns the power of a company's brand, marketing, and people with a nonprofit cause's brand and assets, to create shareholder and social value and to publicly communicative values."--Jacket. |
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| Notas: | "This book is part of the Association of Fundraising Professionals (AFP) and John Wiley & Sons Inc. series on fund development for the nonprofit sector"--Acknowledgements. |
| Descripción Física: | xxxiv, 278 p. : ill. ; 26 cm. |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 0471717509 (cloth : acid-free paper) 9780471717508 (cloth : acid-free paper) |