Cause-marketing for nonprofits : partner for purpose, passion, and profits /

"This book is about a growing model for business and nonprofit involvement - an innovative way of working together for mutual benefit: partnering for purpose, passion, and profits." "Cause marketing - a new discipline in the corporate citizenship field, a new mission-based fundraising...

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Detalles Bibliográficos
Autor principal: Daw, Jocelyne
Formato: Libro
Lenguaje:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, c2006.
Colección:AFP fund development series
Materias:
Social marketing.
Mercadeo social.
Acceso en línea:Table of contents
Contributor biographical information
Publisher description
Aporte de:Registro referencial: Solicitar el recurso aquí
Biblioteca Max von Buch (UdeSA) de Universidad de San Andrés
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050 0 0 |a HF5414  |b .D39 2006 
082 0 0 |a 361.7/630688  |2 22 
100 1 |a Daw, Jocelyne. 
245 1 0 |a Cause-marketing for nonprofits :  |b partner for purpose, passion, and profits /  |c [Jocelyne] Daw. 
260 |a Hoboken, N.J. :  |b John Wiley & Sons,  |c c2006. 
300 |a xxxiv, 278 p. :  |b ill. ;  |c 26 cm. 
490 1 |a The AFP Fund development series 
500 |a "This book is part of the Association of Fundraising Professionals (AFP) and John Wiley & Sons Inc. series on fund development for the nonprofit sector"--Acknowledgements. 
504 |a Includes bibliographical references and index. 
505 0 |a Ch. 1. The new corporate-nonprofit engagement -- ch. 2. Integrating value and values -- ch. 3. Evolution of cause marketing -- ch. 4. Cause-marketing products -- ch. 5. Cause-marketing issue promotions -- ch. 6. Cause-marketing programs -- ch. 7. Creating a cause-marketing orientation : cause preparedness -- ch. 8. Building the cause-marketing program : collaboration, combining assets, creating values -- ch. 9. Implementing the cause-marketing program : execution and corporate and community outcomes -- ch. 10. National organizations : American Heart Association and First Book -- ch. 11. Local organizations : food bank (New York City) and Canadian Cancer Society (Vancouver Island region, British Columbia and Yukon district) -- ch. 12. Cause-marketing principles and cautions : seven golden rules, seven deadly sins. 
520 1 |a "This book is about a growing model for business and nonprofit involvement - an innovative way of working together for mutual benefit: partnering for purpose, passion, and profits." "Cause marketing - a new discipline in the corporate citizenship field, a new mission-based fundraising and marketing tool for nonprofits - is a corporate/nonprofit partnership that aligns the power of a company's brand, marketing, and people with a nonprofit cause's brand and assets, to create shareholder and social value and to publicly communicative values."--Jacket. 
650 0 |a Social marketing. 
650 7 |a Mercadeo social.  |2 UDESA 
830 0 |a AFP fund development series 
856 4 1 |3 Table of contents  |u http://catdir.loc.gov/catdir/toc/ecip065/2005031933.html 
856 4 2 |3 Contributor biographical information  |u http://catdir.loc.gov/catdir/enhancements/fy0740/2005031933-b.html 
856 4 2 |3 Publisher description  |u http://catdir.loc.gov/catdir/enhancements/fy0653/2005031933-d.html 

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