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01934cam a2200325 a 4500 |
| 001 |
990000587500204151 |
| 005 |
20241030112832.0 |
| 008 |
101230s2012 mauab 001 0 eng |
| 010 |
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|a 2010051148
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| 020 |
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|a 9780132176842
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| 020 |
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|a 013217684X
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| 035 |
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|a (OCoLC)000058750
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| 035 |
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|a (udesa)000058750USA01
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| 035 |
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|a (OCoLC)694679189
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| 035 |
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|a (OCoLC)990000587500204151
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| 040 |
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|a DLC
|b eng
|c DLC
|d YDX
|d YDXCP
|d CDX
|d BWX
|d BDX
|d U@S
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| 049 |
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|a U@SA
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| 050 |
0 |
0 |
|a HF5415.35
|b .S65 2012
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| 082 |
0 |
0 |
|a 658.8
|2 22
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| 100 |
1 |
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|a Solomon, Michael R.
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| 245 |
1 |
0 |
|a Marketing :
|b real people, real choices /
|c Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart.
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| 250 |
|
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|a 7th ed.
|
| 260 |
|
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|a Boston :
|b Prentice-Hall,
|c c2012.
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| 300 |
|
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|a xxiv, 570 p. :
|b col. ill., col. map ;
|c 28 cm.
|
| 500 |
|
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|a Includes index.
|
| 505 |
0 |
|
|a Welcome to the world of marketing : create and deliver value -- Strategic market planning : take the big picture -- Thrive in the marketing environment : the world is flat -- Marketing research : gather, analyze, and use information -- Consumer behavior : how and why we buy -- Business-to-business markets : how and why organizations buy -- Sharpen the focus : target marketing strategies and customer relationship management -- Create the product -- Manage the product -- Services and other intangibles : marketing the product that isn't there -- Price the product -- Old and new media : from one-to-many to many-to-many -- One to many : advertising, public relations, and consumer sales promotion -- One to one : trade promotion, direct marketing, and personal selling -- Deliver value through supply chain management, channels of distribution, and logistics -- Retailing : bricks and clicks.
|
| 650 |
|
0 |
|a Marketing
|x Vocational guidance.
|
| 650 |
|
7 |
|a Mercadeo
|x Orientación profesional y vocacional.
|2 UDESA
|
| 700 |
1 |
|
|a Marshall, Greg W.
|
| 700 |
1 |
|
|a Stuart, Elnora W.
|