Understanding digital marketing marketing strategies for engaging the digital generation /
Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. The book shows readers, in a practical and comprehensive way, how to harness the power of di...
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro electrónico |
| Lenguaje: | Inglés |
| Publicado: |
London ; Philadelphia :
Kogan Page,
2009.
|
| Materias: | |
| Acceso en línea: | Sólo para usuarios autorizados, varios accesos simultáneos |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| Sumario: | Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses. |
|---|---|
| Notas: | Título tomado de la pantalla de presentación (visto 4 abril de 2012) |
| Descripción Física: | 1 recurso en línea (xii, 276 p.) : il. |
| Formato: | Modo de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas (p. [269]-271) e índice. |
| ISBN: | 9780749456047 (electronic bk.) 0749456043 (electronic bk.) |