Understanding digital marketing marketing strategies for engaging the digital generation /
Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. The book shows readers, in a practical and comprehensive way, how to harness the power of di...
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| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro electrónico |
| Lenguaje: | Inglés |
| Publicado: |
London ; Philadelphia :
Kogan Page,
2009.
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| Materias: | |
| Acceso en línea: | Sólo para usuarios autorizados, varios accesos simultáneos |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
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| 082 | 0 | 4 | |a 658.8/72 |2 22 |
| 099 | |a Recurso electrónico en INTERNET | ||
| 100 | 1 | |a Ryan, Damian. | |
| 245 | 1 | 0 | |a Understanding digital marketing |h [recurso electrónico] : |b marketing strategies for engaging the digital generation / |c Damian Ryan & Calvin Jones. |
| 260 | |a London ; |a Philadelphia : |b Kogan Page, |c 2009. | ||
| 300 | |a 1 recurso en línea (xii, 276 p.) : |b il. | ||
| 516 | |a Libro electrónico. | ||
| 500 | |a Título tomado de la pantalla de presentación (visto 4 abril de 2012) | ||
| 538 | |a Modo de acceso: World Wide Web. | ||
| 504 | |a Incluye referencias bibliográficas (p. [269]-271) e índice. | ||
| 505 | 0 | |a Going digital--the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online PR and reputation management -- Affiliate marketing and strategic partnerships -- Digital media creative -- A lot to look forward to. | |
| 520 | |a Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses. | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Social media. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 7 | |a Mercadeo por Internet. |2 UDESA | |
| 650 | 7 | |a Medios sociales. |2 UDESA | |
| 650 | 7 | |a Planificación estratégica. |2 UDESA | |
| 650 | 7 | |a Mercadeo |x Administración. |2 UDESA | |
| 700 | 1 | |a Jones, Calvin. | |
| 856 | 4 | 0 | |z Sólo para usuarios autorizados, varios accesos simultáneos |u https://ebookcentral.proquest.com/lib/sanandres/detail.action?docID=457560 |