Luxury retail management how the world's top brands provide quality product and service support /
Noted experts offer invaluable insights into the glamorous worldof luxury retail. "Luxury retail management" is your gold-plated ticket tothe glamorous world of luxury retail. Defining all the tools thatare necessary to manage luxury stores, from the analysis oflocation and design concept,...
Guardado en:
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro electrónico |
| Lenguaje: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2012.
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| Materias: | |
| Acceso en línea: | Solo para usuarios autorizados, varios accesos simultáneos |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
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| 008 | 120130s2012 nju ob 001 0 eng d | ||
| 020 | |a 9780470830284 (electronic bk.) | ||
| 020 | |a 047083028X (electronic bk.) | ||
| 020 | |z 9780470830260 | ||
| 020 | |a 0470830263 (hbk.) | ||
| 020 | |a 9780470830260 (hbk.) | ||
| 020 | |a 9786613446053 | ||
| 020 | |a 661344605X | ||
| 035 | |a (OCoLC)000058669 | ||
| 035 | |a (udesa)000058669USA01 | ||
| 035 | |a (OCoLC)774271917 | ||
| 035 | |a (OCoLC)990000586690204151 | ||
| 040 | |a EBLCP |c EBLCP |d OCLCQ |d OKU |d U@S | ||
| 049 | |a U@SA | ||
| 050 | 4 | |a HD9999.L852 |b C44 2012eb | |
| 082 | 0 | 4 | |a 658.87 |
| 099 | |a Recurso electrónico en INTERNET | ||
| 100 | 1 | |a Chevalier, Michel, |d 1943- | |
| 245 | 1 | 0 | |a Luxury retail management |h [recurso electrónico] : |b how the world's top brands provide quality product and service support / |c Michel Chevalier, Michel Gutsatz. |
| 260 | |a Hoboken : |b John Wiley & Sons, |c 2012. | ||
| 300 | |a 1 recurso en línea (322 p.) : |b il. | ||
| 516 | |a Libro electrónico. | ||
| 500 | |a Título tomado de la pantalla de presentación (visto 4 abril de 2012) | ||
| 538 | |a Modo de acceso: World Wide Web. | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 505 | 0 | |a Introduction -- Luxury and Brand Power -- The Distribution Models of Luxury -- The Different Outlets of Luxury Distribution -- The Internet as a Channel of Distribution -- Luxury Store Location -- Luxury Store Concept and Design -- Luxury Store Economics -- Luxury Retail Pricing -- Customer In-Store Behavior -- The Importance of Stores in Customer Relationship Building -- Building Loyalty in Luxury Brands -- Advertising and Communication -- The Future of Luxury Brand Retailing. | |
| 520 | |a Noted experts offer invaluable insights into the glamorous worldof luxury retail. "Luxury retail management" is your gold-plated ticket tothe glamorous world of luxury retail. Defining all the tools thatare necessary to manage luxury stores, from the analysis oflocation and design concept, to the selection, training, andmotivation of the staff, the book covers everything you need toknow to enter, expand, understand, and succeed in the world ofluxury retail. Reaching the luxury customer is no longer the domainof the exclusive salon—the global luxury market boom and thephenomenal growth of luxury stores now views the retail sector askey to driving brand profitability. In dealing with this rapidchange, luxury brands have experienced a steep learning curve andaccumulated bags of retail expertise. And while some of the luxuryretail rules and models in this book are exclusive to the luxurymarket, many have lessons for the whole retail sector: -Examines the essential aspects of luxury customer relationshipmanagement, personal sales, and the customer experience; - Delves into the sophisticated business models that luxurybrands have developed based on a mix of directly-operated-storesand wholesale; - Covers the management essentials -distribution, location,design, merchandising, pricing, brand promotion, and the managementagenda for success. Written by respected experts Michel Chevalier and MichelGutsatz, who lend their solid academic credentials and professionalexpertise to the subject, Luxury Retail Management asks andanswers the questions that retail professionals need to understandin order to thrive in the luxury market. | ||
| 650 | 0 | |a Luxury goods industry |x Management. | |
| 650 | 0 | |a Luxury goods industry |x Customer services. | |
| 650 | 0 | |a Brand name products. | |
| 650 | 7 | |a Artículos de lujo |x Industria y comercio |x Administración. |2 UDESA | |
| 650 | 7 | |a Artículos de lujo |x Industria y comercio |x Servicios al cliente. |2 UDESA | |
| 650 | 7 | |a Productos de marca. |2 UDESA | |
| 700 | 1 | |a Gutsatz, Michel. | |
| 856 | 4 | 0 | |z Solo para usuarios autorizados, varios accesos simultáneos |u https://ebookcentral.proquest.com/lib/sanandres/detail.action?docID=818410 |