Localization strategies for global e-business

"The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opp...

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Detalles Bibliográficos
Autor principal: Singh, Nitish
Formato: Libro electrónico
Lenguaje:Inglés
Publicado: Cambridge : Cambridge University Press, 2011.
Materias:
Electronic commerce.
International trade.
Business networks.
Internet marketing.
Comercio en línea.
Comercio internacional.
Redes de negocios.
Mercadeo por Internet.
Acceso en línea:Solo para usuarios autorizados, varios accesos simultáneos
Aporte de:Registro referencial: Solicitar el recurso aquí
Biblioteca Max von Buch (UdeSA) de Universidad de San Andrés
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035 |a (OCoLC)775869646 
035 |a (OCoLC)990000586660204151 
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050 0 0 |a HF5548.32  |b .S563 2011eb 
082 0 4 |a 658.872 
099 |a Recurso electrónico en INTERNET 
100 1 |a Singh, Nitish. 
245 1 0 |a Localization strategies for global e-business  |h [recurso electrónico] /  |c Nitish Singh. 
260 |a Cambridge :  |b Cambridge University Press,  |c 2011. 
300 |a 1 recurso en línea (xiv, 331 p.) :  |b il. 
516 |a Libro electrónico. 
500 |a Título tomado de la pantalla de presentación (visto 4 abril de 2012) 
538 |a Modo de acceso: World Wide Web. 
504 |a Incluye referencias bibliográficas e índice. 
505 0 |a Preface -- 1. Global e-commerce opportunities and challenges -- 2. International e-business expansion and market entry strategies -- 3. Global online consumer segmentation -- 4. Web globalization strategies -- 5. Developing international websites : internationalization -- 6. Effectively localizing international websites -- 7. Managing a web globalization value chain -- 8. Optimizing international websites -- 9. Assessing web globalization efforts -- 10. Strategic industry insights into emerging localization trends. 
520 |a "The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies."--Descripción del editor. 
650 0 |a Electronic commerce. 
650 0 |a International trade. 
650 0 |a Business networks. 
650 0 |a Internet marketing. 
650 7 |a Comercio en línea.  |2 UDESA 
650 7 |a Comercio internacional.  |2 UDESA 
650 7 |a Redes de negocios.  |2 UDESA 
650 7 |a Mercadeo por Internet.  |2 UDESA 
856 4 0 |z Solo para usuarios autorizados, varios accesos simultáneos  |u https://ebookcentral.proquest.com/lib/sanandres/detail.action?docID=824462 

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