Simply seven seven ways to create a sustainable internet business /
Simply Seven is a practical framework created to get entrepreneurs and executives started on finding the right Internet business model for their web site. It is based on the idea that there are seven business building blocks - which form the foundation of all Internet business models. SimplySeven em...
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| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Lenguaje: | Inglés |
| Publicado: |
Basingstoke :
Palgrave Macmillan,
2011.
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| Colección: | IE business publishing (Series)
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| Materias: | |
| Acceso en línea: | Sólo para usuarios autorizados, varios accesos simultáneos |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| Sumario: | Simply Seven is a practical framework created to get entrepreneurs and executives started on finding the right Internet business model for their web site. It is based on the idea that there are seven business building blocks - which form the foundation of all Internet business models. SimplySeven emphasizes constant experimentation in selecting and fine-tuning one's business model and encourages using models outside of the narrow range of today's "hyped" candidates. Chapter by chapter, the book guides the reader through the lessons learned by the flagship pioneers of each business model: Skype for services, Blizzard Entertainment for subscriptions, Amazon.com for retail, Google for advertising, eBay for commissions and Apple for license sales. Regarding financial management, it is too early to tell which company will emerge as leader. However, Simply Seven does not just celebrate the successes; it also focuses on the biggest mistakes. |
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| Notas: | Título tomado de la pantalla de presentación (visto 4 abril de 2012) |
| Descripción Física: | 1 recurso en línea (xi, 196 p.) : il. |
| Formato: | Modo de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas e índice. |
| ISBN: | 9780230349674 (electronic bk.) 0230349676 (electronic bk.) |