Contemporary strategy analysis /
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Hoboken, NJ :
John Wiley & Sons,
2010.
|
| Edición: | 7th ed. |
| Materias: | |
| Acceso en línea: | Publisher description Table of contents only |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
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| 082 | 0 | 0 | |a 658.4/012 |2 22 |
| 100 | 1 | |a Grant, Robert M., |d 1948- | |
| 245 | 1 | 0 | |a Contemporary strategy analysis / |c Robert M. Grant. |
| 250 | |a 7th ed. | ||
| 260 | |a Hoboken, NJ : |b John Wiley & Sons, |c 2010. | ||
| 300 | |a xv, 499 p. : |b ill. (some col.) ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Developing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness corporation -- Current trends in strategic management. | |
| 650 | 0 | |a Strategic planning. | |
| 856 | 4 | 2 | |3 Publisher description |u http://catdir.loc.gov/catdir/enhancements/fy0917/2009025382-d.html |
| 856 | 4 | 1 | |3 Table of contents only |u http://catdir.loc.gov/catdir/enhancements/fy0917/2009025382-t.html |