Web campaigning /

Detalles Bibliográficos
Autor principal: Foot, Kirsten A.
Otros Autores: Schneider, Steven M.
Formato: Libro
Lenguaje:Inglés
Publicado: Cambridge, Mass. : MIT Press, c2006.
Colección:Acting with technology
Materias:
Aporte de:Registro referencial: Solicitar el recurso aquí
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100 1 |a Foot, Kirsten A. 
245 1 0 |a Web campaigning /  |c Kirsten A. Foot and Steven M. Schneider. 
260 |a Cambridge, Mass. :  |b MIT Press,  |c c2006. 
300 |a xxii, 263 p. ;  |c 24 cm. 
490 1 |a Acting with technology 
504 |a Includes bibliographical references (p. [241]-254) and index. 
505 2 |a 1. Web campaigning: introduction and overview : Caught in the web ; Defining web campaigning ; Web campaigning, 1994-2004 ; Theorizing web campaigning ; Online structures and web spheres ; Structure of the book -- 2. Tracing practices within a web sphere : Web sphere analysis ; Bounding web spheres ; Web production techniques ; Methods for tracing campaign practices in U.S. electoral web spheres -- 3. Informing : The practice of informing ; Techniques for informing ; Tensions in informing -- 4. Involving : The practice of involving ; Techniques for involving ; Tensions in involving -- 
505 2 |a 5. Connecting : The practice of connecting ; Techniques for connecting ; Tensions in connecting -- 6. Mobilizing : The practice of mobilizing ; Techniques for mobilizing ; Tensions in mobilizing -- 7. Explaining the adoption of web campaigning practices : Web producers in a social-professional context ; Campaigns in an organizational context ; The web in the context of genre ; The structuring effects of practice ; Shaping web practices -- 8. Web campaigning: implications and trajectory : The future observed ; Summing up web campaigning ; Reflections on web sphere analysis ; Web impacts ; Looking ahead ; The value of practice. 
650 0 |a Political campaigns  |z United States  |x Computer network resources. 
650 0 |a Internet in political campaigns  |z United States. 
700 1 |a Schneider, Steven M. 
830 0 |a Acting with technology