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01880cam a2200325 a 4500 |
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990000560450204151 |
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20241030112730.0 |
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100730s2010 ctua b 001 0 eng |
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|a 2010029162
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|a 9780300165876 (clothbound : alk. paper)
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|a 0300165870 (clothbound : alk. paper)
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|a (OCoLC)000056045
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|a (udesa)000056045USA01
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|a (OCoLC)601349844
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|a (OCoLC)990000560450204151
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|a DLC
|c DLC
|d BTCTA
|d YDXCP
|d U@S
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|a U@SA
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|a HD69.S8
|b R646 2010
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|a 658.8/12
|2 22
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| 100 |
1 |
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|a Rogers, David L.,
|d 1970-
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| 245 |
1 |
4 |
|a The network is your customer :
|b five strategies to thrive in a digital age /
|c David L. Rogers.
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| 260 |
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|a New Haven :
|b Yale University Press,
|c 2010.
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| 300 |
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|a xx, 312 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a New model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry.
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| 650 |
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0 |
|a Business networks.
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| 650 |
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0 |
|a Social networks.
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| 650 |
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0 |
|a Digital media
|x Social aspects.
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| 650 |
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0 |
|a Digital media
|x Economic aspects.
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| 650 |
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0 |
|a Strategic planning.
|