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|a 649321982
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|a 9780470638842 (pbk.)
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|a 0470638842 (pbk.)
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|a (OCoLC)000056023
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|a OJ4
|c OJ4
|d UKM
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|a pcc
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|a U@SA
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|a HF5415.1265
|b .Q83 2011
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|a 658.872
|2 22
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1 |
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|a Qualman, Erik,
|d 1972-
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1 |
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|a Socialnomics :
|b how social media transforms the way we live and do business /
|c Erik Qualman.
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|a Rev. and updated.
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260 |
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|a Hoboken, N.J. :
|b John Wiley,
|c c2011.
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300 |
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|a xxiii, 296 p. ;
|c 23 cm.
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504 |
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|a Includes bibliographical references and index.
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505 |
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|a Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media : preventative behavior -- Social media : braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Other insights and FAQs -- Socialnomics summary.
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650 |
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|a Internet marketing.
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650 |
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|a Social media.
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650 |
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|a Social networks.
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650 |
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|a Electronic commerce.
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