Socialnomics : how social media transforms the way we live and do business /

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Detalles Bibliográficos
Autor principal: Qualman, Erik, 1972-
Formato: Libro
Lenguaje:Inglés
Publicado: Hoboken, N.J. : John Wiley, c2011.
Edición:Rev. and updated.
Materias:
Aporte de:Registro referencial: Solicitar el recurso aquí
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100 1 |a Qualman, Erik,  |d 1972- 
245 1 0 |a Socialnomics :  |b how social media transforms the way we live and do business /  |c Erik Qualman. 
250 |a Rev. and updated. 
260 |a Hoboken, N.J. :  |b John Wiley,  |c c2011. 
300 |a xxiii, 296 p. ;  |c 23 cm. 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media : preventative behavior -- Social media : braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Other insights and FAQs -- Socialnomics summary. 
650 0 |a Internet marketing. 
650 0 |a Social media. 
650 0 |a Social networks. 
650 0 |a Electronic commerce.