Permission marketing : turning strangers into friends, and friends into customers /
"Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as c...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
New York :
Simon and Schuster,
c1999.
|
| Materias: | |
| Acceso en línea: | Contributor biographical information Sample text Publisher description Table of contents only |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 02774cam a22003494a 4500 | ||
|---|---|---|---|
| 001 | 990000558420204151 | ||
| 005 | 20180214134825.0 | ||
| 008 | 981125s1999 nyu 001 0 eng | ||
| 010 | |a 98050352 | ||
| 020 | |a 0684856360 | ||
| 020 | |a 9780684856360 | ||
| 035 | |a (OCoLC)000055842 | ||
| 035 | |a (udesa)000055842USA01 | ||
| 035 | |a (OCoLC)40460008 | ||
| 035 | |a (OCoLC)990000558420204151 | ||
| 040 | |a DLC |c DLC |d CIT |d LVB |d BAKER |d NLGGC |d YDXCP |d OCLCQ |d BTCTA |d BTN |d IG# |d U@S | ||
| 042 | |a pcc | ||
| 049 | |a U@SA | ||
| 050 | 0 | 0 | |a HF5415.55 |b .G63 1999 |
| 082 | 0 | 0 | |a 658.8 |2 21 |
| 100 | 1 | |a Godin, Seth. | |
| 245 | 1 | 0 | |a Permission marketing : |b turning strangers into friends, and friends into customers / |c Seth Godin. |
| 260 | |a New York : |b Simon and Schuster, |c c1999. | ||
| 300 | |a 255 p. ; |c 20 cm. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Marketing crisis that money won't solve -- Permission marketing-the way to make advertising work again -- The evolution of mass advertising -- Getting started-focus on share of customer, not market share -- How frequency builds trust and permission facilitates frequency -- The five levels of permission -- Working with permission as a commodity -- Everthing you know about marketing on the web is wrong! -- Permission marketing in the context of the web -- Case studies -- How to evaluate a permission marketing program -- The permission FAQ. | |
| 520 | 1 | |a "Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works." "Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness - and greatly improve the chances of making a sale."--BOOK JACKET. | |
| 650 | 0 | |a Relationship marketing. | |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/bios/simon051/98050352.html |
| 856 | 4 | 1 | |3 Sample text |u http://www.loc.gov/catdir/samples/simon031/98050352.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/description/simon033/98050352.html |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy0631/98050352-t.html |