The 11 immutable laws of Internet branding /
Provides "information on how to successfully build your company, product, service, or self into a hot and profitable brand on the Internet."--Jacket.
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
New York :
HarperBusiness,
c2000.
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| Edición: | 1st ed. |
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 02179cam a22003494a 4500 | ||
|---|---|---|---|
| 001 | 990000558340204151 | ||
| 005 | 20180214134824.0 | ||
| 008 | 991217s2000 nyu 001 0 eng | ||
| 010 | |a 99086018 | ||
| 020 | |a 0060196211 (alk. paper) | ||
| 020 | |a 9780060196219 (alk. paper) | ||
| 035 | |a (OCoLC)000055834 | ||
| 035 | |a (udesa)000055834USA01 | ||
| 035 | |a (OCoLC)43095736 | ||
| 035 | |a (OCoLC)990000558340204151 | ||
| 040 | |a DLC |c DLC |d NLGGC |d BTCTA |d YDXCP |d BAKER |d SXC |d DEBBG |d U@S | ||
| 042 | |a pcc | ||
| 049 | |a U@SA | ||
| 050 | 0 | 0 | |a HF5415.1265 |b .R53 2000 |
| 082 | 0 | 0 | |a 658.8/4 |2 21 |
| 100 | 1 | |a Ries, Al. | |
| 245 | 1 | 4 | |a The 11 immutable laws of Internet branding / |c Al Ries and Laura Ries. |
| 246 | 3 | |a Eleven immutable laws of Internet branding | |
| 250 | |a 1st ed. | ||
| 260 | |a New York : |b HarperBusiness, |c c2000. | ||
| 300 | |a viii, 175 p. ; |c 20 cm. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Law of either/or: The Internet can be a business or a medium, but not both -- The law of interactivity: Without it, your Website and your brand will go nowhere -- The law of the common name: The kiss of death for an Internet brand is a common name -- The law of the proper name: Your name stands alone on the Internet, so you'd better have a good one -- The law of singularity: At all costs you should avoid being second in your category -- The law of advertising: Advertising off the Net will be a lot bigger than advertising on the Net -- The law of globalism: The Internet will demolish all barriers, all boundaries, all borders -- The law of time: Just do it. You have to be fast. You have to be first. You have to be focused -- The law of vanity: The biggest mistake of all is believing you can do anything -- The law of divergence: Everyone talks about convergence, while just the opposite is happening -- The law of transformation: The Internet revolution will transform all aspects of our lives. | |
| 520 | |a Provides "information on how to successfully build your company, product, service, or self into a hot and profitable brand on the Internet."--Jacket. | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Branding (Marketing) | |
| 700 | 1 | |a Ries, Laura. | |