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| LEADER |
01175cam a2200325Ia 4500 |
| 001 |
990000543520204151 |
| 005 |
20180214134747.0 |
| 008 |
100201s2009 pe a b 000 0 spa d |
| 020 |
|
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|a 9789972622731
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| 020 |
|
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|a 9972622738
|
| 035 |
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|a (OCoLC)000054352
|
| 035 |
|
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|a (udesa)000054352USA01
|
| 035 |
|
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|a (OCoLC)503004131
|
| 035 |
|
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|a (OCoLC)990000543520204151
|
| 040 |
|
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|a PUCPR
|b spa
|c PUCPR
|d PUCPR
|d U@S
|
| 043 |
|
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|a s-pe---
|
| 049 |
|
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|a U@SA
|
| 050 |
|
4 |
|a HT129.P4
|b P75 2009
|
| 245 |
0 |
0 |
|a Programa de city marketing y creación de marca para Trujillo /
|c Otto Regalado ... [et al.].
|
| 250 |
|
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|a 1a ed
|
| 260 |
|
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|a Lima :
|b ESAN,
|c 2009.
|
| 300 |
|
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|a 178 p. :
|b il. ;
|c 24 cm.
|
| 490 |
1 |
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|a Gerencia para el desarrollo ;
|v 12
|
| 500 |
|
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|a Autores: Otto Regalado, Gino Castañeda, Juan José Rodríguez, Guilliana Saavedra.
|
| 504 |
|
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|a Incluye referencias bibliográficas (p. [153]-156).
|
| 650 |
|
0 |
|a City promotion
|z Peru
|z Trujillo (La Libertad).
|
| 650 |
|
0 |
|a Place marketing
|z Peru
|z Trujillo (La Libertad).
|
| 650 |
|
0 |
|a Tourism
|z Peru
|z Trujillo (La Libertad)
|x Marketing.
|
| 700 |
1 |
|
|a Regalado Pezúa, Otto.
|
| 830 |
|
0 |
|a Gerencia para el desarrollo ;
|v 12.
|