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| LEADER |
01755cam a2200313 a 4500 |
| 001 |
990000541660204151 |
| 005 |
20180214134741.0 |
| 008 |
090716s2010 flua b 001 0 eng |
| 010 |
|
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|a 2009026888
|
| 020 |
|
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|a 9781439803196 (hardcover : alk. paper)
|
| 020 |
|
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|a 1439803196 (hardcover : alk. paper)
|
| 035 |
|
|
|a (OCoLC)000054166
|
| 035 |
|
|
|a (udesa)000054166USA01
|
| 035 |
|
|
|a (OCoLC)262430630
|
| 035 |
|
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|a (OCoLC)990000541660204151
|
| 040 |
|
|
|a DLC
|c DLC
|d YDX
|d BTCTA
|d YDXCP
|d KSU
|d U@S
|
| 049 |
|
|
|a U@SA
|
| 050 |
0 |
0 |
|a HF5415
|b .K464 2010
|
| 082 |
0 |
0 |
|a 004.068/8
|2 22
|
| 100 |
1 |
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|a Keyes, Jessica,
|d 1950-
|
| 245 |
1 |
0 |
|a Marketing IT products and services /
|c Jessica Keyes.
|
| 260 |
|
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|a Boca Raton, FL :
|b CRC Press,
|c c2010.
|
| 300 |
|
|
|a xviii, 324 p. :
|b ill. ;
|c 25 cm. +
|e 1 CD-ROM (4 3/4 plg.)
|
| 500 |
|
|
|a "The CD also features loads of fill-in templates including customer and competitor analysis surveys, sample press releases, letters of agreement, demographic and target market worksheets, and cost benefit forms. If you have a marketing need, this book has an effective template to meet that need." --Back cover.
|
| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium.
|
| 650 |
|
0 |
|a Marketing.
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| 650 |
|
0 |
|a Information technology
|x Management.
|
| 650 |
|
0 |
|a Industrial management.
|