The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage /

Detalles Bibliográficos
Autor principal: Heskett, James L.
Otros Autores: Sasser, Earl W., Wheeler, Joe
Formato: Libro
Lenguaje:Inglés
Publicado: Boston, Mass. : Harvard Business Press, c2008.
Materias:
Acceso en línea:Table of contents only
Aporte de:Registro referencial: Solicitar el recurso aquí
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100 1 0 |a Heskett, James L. 
245 1 4 |a The ownership quotient :  |b putting the service profit chain to work for unbeatable competitive advantage /  |c James L. Heskett, W. Earl Sasser, Joe Wheeler. 
260 |a Boston, Mass. :  |b Harvard Business Press,  |c c2008. 
300 |a 225 p. :  |b ill. ;  |c 25 cm. 
504 |a Includes bibliographical references (p. 209-214) and index. 
505 0 |a Introduction -- Build ownership into your strategic value vision -- Leverage value over cost -- Put customers to work -- Boost your employee OQ -- Engineer ownership through anticipatory management -- Build a strong and adaptive ownership culture -- Sustain your success. 
650 0 |a Word-of-mouth advertising. 
650 0 |a Customer services. 
650 0 |a Employee ownership. 
700 1 |a Sasser, Earl W. 
700 1 |a Wheeler, Joe. 
856 4 1 |3 Table of contents only  |u http://www.loc.gov/catdir/toc/ecip0819/2008022313.html