Market segmentation : how to do it, how to profit from it /
Guardado en:
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Amsterdam ; Oxford :
Elsevier/Butterworth-Heinemann,
2005.
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| Materias: | |
| Acceso en línea: | Publisher description Table of contents only |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
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| 082 | 0 | 4 | |a 658.802 |2 22 |
| 100 | 1 | |a McDonald, Malcolm. | |
| 245 | 1 | 0 | |a Market segmentation : |b how to do it, how to profit from it / |c Malcolm McDonald and Ian Dunbar. |
| 260 | |a Amsterdam ; |a Oxford : |b Elsevier/Butterworth-Heinemann, |c 2005. | ||
| 300 | |a xxv, 465 p. : |b ill., ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Market segmentation. | |
| 700 | 1 | |a Dunbar, Ian, |d 1951- | |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0627/2005357185-d.html |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy0627/2005357185-t.html |