The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /
Guardado en:
| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
2007.
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| Materias: |
[pt]. 3. Action plan for harnessing the power of the new rules
> 10. You are what you publish : building your marketing and PR plan
> 11. Online thought leadership to brand your organization as a trusted resource
> 12. How to write for your buyers
> 13. How web content influences the buying process
> 14. How to use news releases to reach buyers directly
> 15. The online media room : your front door for much more than the media
> 16. The new rules for reaching the media
> 17. Blogging to reach your buyers
> 18. Podcasting and video made, well, as easy as possible
> 19. Social networking sites and marketing
> 20. Search engine marketing
> 21. Make it happen.
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| Acceso en línea: | Table of contents only Publisher description Contributor biographical information |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
Tabla de Contenidos:
- How the web has changed the rules of marketing and PR
- 1. The old rules of marketing and PR are ineffective in an online world
- 2. The new rules of marketing and PR
- 3. Reaching your buyers directly
- [pt]. 2. Web-based communications to reach buyers directly
- 4. Blogs : tapping millions of evangelists to tell your story
- 5. The new rules of news releases
- 6. Audio content delivery through podcasting
- 7. Forums, wikis, and your targeted audience
- 8. Going viral : the web helps audiences catch the fever
- 9. The content-rich web site