The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
2007.
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| Materias: |
[pt]. 3. Action plan for harnessing the power of the new rules
> 10. You are what you publish : building your marketing and PR plan
> 11. Online thought leadership to brand your organization as a trusted resource
> 12. How to write for your buyers
> 13. How web content influences the buying process
> 14. How to use news releases to reach buyers directly
> 15. The online media room : your front door for much more than the media
> 16. The new rules for reaching the media
> 17. Blogging to reach your buyers
> 18. Podcasting and video made, well, as easy as possible
> 19. Social networking sites and marketing
> 20. Search engine marketing
> 21. Make it happen.
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| Acceso en línea: | Table of contents only Publisher description Contributor biographical information |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 02623cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 990000520900204151 | ||
| 005 | 20180214134638.0 | ||
| 008 | 061221s2007 nju b 001 0 eng | ||
| 010 | |a 2006102241 | ||
| 020 | |a 9780470113455 (cloth : alk. paper) | ||
| 020 | |a 0470113456 (cloth : alk. paper) | ||
| 035 | |a (OCoLC)000052090 | ||
| 035 | |a (udesa)000052090USA01 | ||
| 035 | |a (OCoLC)77573836 | ||
| 035 | |a (OCoLC)990000520900204151 | ||
| 040 | |a DLC |c DLC |d BAKER |d BTCTA |d C#P |d YDXCP |d VP@ |d MNY |d IG# |d LMR |d NOR |d OCLCQ |d U@S | ||
| 049 | |a U@SA | ||
| 050 | 0 | 0 | |a HF5415.1265 |b .S393 2007 |
| 082 | 0 | 0 | |a 658.8/72 |2 22 |
| 100 | 1 | |a Scott, David Meerman. | |
| 245 | 1 | 4 | |a The new rules of marketing and PR : |b how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / |c David Meerman Scott. |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c 2007. | ||
| 300 | |a xxvii, 275 p. ; |c 23 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a How the web has changed the rules of marketing and PR -- 1. The old rules of marketing and PR are ineffective in an online world -- 2. The new rules of marketing and PR -- 3. Reaching your buyers directly -- [pt]. 2. Web-based communications to reach buyers directly -- 4. Blogs : tapping millions of evangelists to tell your story -- 5. The new rules of news releases -- 6. Audio content delivery through podcasting -- 7. Forums, wikis, and your targeted audience -- 8. Going viral : the web helps audiences catch the fever -- 9. The content-rich web site -- | |
| 650 | 0 | |a [pt]. 3. Action plan for harnessing the power of the new rules -- 10. You are what you publish : building your marketing and PR plan -- 11. Online thought leadership to brand your organization as a trusted resource -- 12. How to write for your buyers -- 13. How web content influences the buying process -- 14. How to use news releases to reach buyers directly -- 15. The online media room : your front door for much more than the media -- 16. The new rules for reaching the media -- 17. Blogging to reach your buyers -- 18. Podcasting and video made, well, as easy as possible -- 19. Social networking sites and marketing -- 20. Search engine marketing -- 21. Make it happen. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Public relations. | |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/toc/ecip077/2006102241.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0741/2006102241-d.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0741/2006102241-b.html |