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|a 0275966453 (alk. paper)
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|a 9780275966454 (alk. paper)
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|a DLC
|c DLC
|d VVC
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|b .B46 1999
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|a 324.7/3/097309045
|2 21
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| 100 |
1 |
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|a Benoit, William L.
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| 245 |
1 |
0 |
|a Seeing spots :
|b a functional analysis of presidential television advertisements, 1952-1996 /
|c William L. Benoit.
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| 260 |
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|a Westport, Conn. :
|b Praeger,
|c 1999.
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| 300 |
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|a xii, 238 p. :
|b ill. ;
|c 24 cm.
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| 440 |
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|a Praeger series in political communication
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| 504 |
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|a Includes bibliographical references.
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| 505 |
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|a Preliminaries. Introduction: presidential television spots ; The functional approach to political advertising -- General campaigns. In the beginning: 1952, 1956 ; The Democrats ascend: 1960, 1964 ; Nixon's return: 1968, 1972 ; After Watergate: 1976, 1980 ; Republicans in control: 1984, 1988 ; The end of the millennium: 1992, 1996 -- Other campaigns. Primary campaigns: who shall lead us? ; Third-party candidates: another choice -- Comparisons. Contrasts ; Conclusions.
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| 650 |
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0 |
|a Presidents
|z United States
|x Election.
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| 650 |
|
0 |
|a Advertising, Political
|z United States.
|
| 650 |
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0 |
|a Television in politics
|z United States.
|