Return on customer : creating maximum value from your scarcest resource /

Managers agree that a company's most vital asset is its customer base--the lifetime values of all its current and future customers. Yet when companies track their financial results, they rarely take into account any change in the value of this critical asset. As a result, managers remain blind...

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Detalles Bibliográficos
Autor principal: Peppers, Don
Otros Autores: Rogers, Martha, Ph.D
Formato: Libro
Lenguaje:Inglés
Publicado: New York : Doubleday/Currency, 2005.
Edición:1st ed.
Materias:
Customer equity > Management.
Customer relations > Management.
Customer loyalty.
Acceso en línea:Contributor biographical information
Publisher description
Sample text
Aporte de:Registro referencial: Solicitar el recurso aquí
Biblioteca Max von Buch (UdeSA) de Universidad de San Andrés
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040 |a DLC  |c DLC  |d YDX  |d VP@  |d BAKER  |d BUR  |d IXA  |d BTCTA  |d YDXCP  |d OCLCG  |d U@S 
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050 0 0 |a HF5415.527  |b .P47 2005 
082 0 0 |a 658.8/12  |2 22 
100 1 |a Peppers, Don. 
245 1 0 |a Return on customer :  |b creating maximum value from your scarcest resource /  |c Don Peppers and Martha Rogers. 
250 |a 1st ed. 
260 |a New York :  |b Doubleday/Currency,  |c 2005. 
300 |a viii, 296 p. ;  |c 24 cm. 
504 |a Includes bibliographical references and index. 
520 |a Managers agree that a company's most vital asset is its customer base--the lifetime values of all its current and future customers. Yet when companies track their financial results, they rarely take into account any change in the value of this critical asset. As a result, managers remain blind to one of the most significant factors driving genuine, lasting business success, and instead become preoccupied with achieving short-term financial goals. This book focuses on how firms create value, not just by driving current profits, but by preserving and increasing customer lifetime value.--From publisher description. 
650 0 |a Customer equity  |x Management. 
650 0 |a Customer relations  |x Management. 
650 0 |a Customer loyalty. 
700 1 |a Rogers, Martha,  |c Ph.D. 
856 4 2 |3 Contributor biographical information  |u http://www.loc.gov/catdir/enhancements/fy0624/2005045521-b.html 
856 4 2 |3 Publisher description  |u http://www.loc.gov/catdir/enhancements/fy0624/2005045521-d.html 
856 4 1 |3 Sample text  |u http://www.loc.gov/catdir/enhancements/fy0624/2005045521-s.html 

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