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| LEADER |
01332nam-a2200277Ia-4500 |
| 001 |
990000519300204151 |
| 005 |
20180214134637.0 |
| 008 |
081229s2008----ncu-----------000-0-eng-d |
| 020 |
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|a 9781440454202
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| 020 |
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|a 1440454205
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| 035 |
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|a (OCoLC)000051930
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| 035 |
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|a (udesa)000051930USA01
|
| 035 |
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|a (OCoLC)294854238
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| 035 |
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|a (OCoLC)294854238
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| 035 |
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|a (OCoLC)990000519300204151
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| 040 |
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|a U@S
|c U@S
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| 049 |
|
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|a U@SA
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| 050 |
|
4 |
|a HF5414
|b .T63 2008
|
| 100 |
1 |
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|a Tobin, James,
|d 1956-
|
| 245 |
1 |
0 |
|a Social media is a cocktail party :
|b why you already know the rules of social media marketing /
|c Jim Tobin, with Lisa Braziel ; [pref. Robert Lauterborn]
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| 260 |
|
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|a North Carolina, USA :
|b Ignite Social Media,
|c 2008.
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| 300 |
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|a 178 p. ;
|c 23 cm.
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| 505 |
0 |
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|a Cocktail party rules -- What is social media? -- Why social media marketing is different -- Brand building 2.0 -- The social media marketing plan -- Social media optimization -- When you arrive at the party, listen first -- Preparing to enter the conversation -- Transparency -- The pull economy -- Viral marketing -- Marketing in second life -- Social media for customer support -- Social media for product development -- Measurement.
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| 650 |
|
0 |
|a Social media
|x Marketing.
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| 650 |
|
0 |
|a Social marketing.
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| 700 |
1 |
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|a Lauterborn, Robert F.,
|e ed.
|