Marketing to the social web : how digital customer communities build your business /
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
c2007.
|
| Materias: | |
| Acceso en línea: | Table of contents only Contributor biographical information Publisher description |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 02581cam-a2200373-a-4500 | ||
|---|---|---|---|
| 001 | 990000519270204151 | ||
| 005 | 20241030112411.0 | ||
| 008 | 070220s2007----nju------b----001-0-eng-- | ||
| 010 | |a 2007007064 | ||
| 015 | |a GBA730581 |2 bnb | ||
| 020 | |a 9780470124178 (cloth) | ||
| 020 | |a 0470124172 (cloth) | ||
| 035 | |a (OCoLC)000051927 | ||
| 035 | |a (udesa)000051927USA01 | ||
| 035 | |a (OCoLC)85622979 | ||
| 035 | |a (OCoLC)85622979 | ||
| 035 | |a (OCoLC)990000519270204151 | ||
| 040 | |a DLC |c DLC |d BAKER |d BTCTA |d UKM |d C#P |d YDXCP |d VP@ |d ABG |d U@S | ||
| 049 | |a U@SA | ||
| 050 | 0 | 0 | |a HF5415.1265 |b .W43 2007 |
| 082 | 0 | 0 | |a 658.8/72 |2 22 |
| 100 | 1 | |a Weber, Larry. | |
| 245 | 1 | 0 | |a Marketing to the social web : |b how digital customer communities build your business / |c Larry Weber. |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c c2007. | ||
| 300 | |a ix, 230 p. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references (p. 217-222) and index. | ||
| 505 | 0 | |a Web is not a channel (and you're an aggregator, not a broadcaster) -- Community and content : the marketer's new job (or how to cut your marketing budget and reach more people) -- Making the transition to the social web (first change your marketing mindset) -- How to let customers say what they really think (and keep your job) -- Step one : observe and create a customer map (otherwise, you can't get there from here) -- | |
| 505 | 0 | |a Step two: recruit community members (with a new toolbox and your own marketing skills) -- Step three : evaluate online conduit strategies (and don't forget search) -- Step four : engage communities in conversation (to generate word of mouse) -- Step five : measure the community's involvement (who, what, where, when, why, and how) -- Step six : promote your community to the world (get 'em talking and clicking) -- | |
| 505 | 0 | |a Step seven : improve the community's benefits (don't just set it and forget it) -- The reputation aggregator strategy (we're number one!) -- The blog strategy (everybody's talking at me) -- The e-community strategy (go to their party or throw your own) -- The social networks strategy (connecting with a click) -- Living and working in Web 4.0 (it's right around the corner). | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Online social networks. | |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/toc/ecip0711/2007007064.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0741/2007007064-b.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0741/2007007064-d.html |