Beyond the core : expand your market without abandoning your roots /

Detalles Bibliográficos
Autor principal: Zook, Chris, 1951-
Formato: Libro
Lenguaje:Inglés
Publicado: Boston : Harvard Business School Press, c2004.
Materias:
Acceso en línea:Table of contents
Aporte de:Registro referencial: Solicitar el recurso aquí
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010 |a 2003013374 
020 |a 1578519519 (alk. paper) 
020 |a 9781578519514 (alk. paper) 
035 |a (OCoLC)000047195 
035 |a (udesa)000047195USA01 
035 |a (OCoLC)52429772 
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035 |a (OCoLC)990000471950204151 
040 |a DLC  |c DLC  |d VP@  |d BAKER  |d NLGGC  |d BTCTA  |d YDXCP  |d YDX  |d U@S 
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050 0 0 |a HD2746  |b .Z657 2004 
082 0 0 |a 658.4/06  |2 21 
100 1 |a Zook, Chris,  |d 1951- 
245 1 0 |a Beyond the core :  |b expand your market without abandoning your roots /  |c Chris Zook. 
260 |a Boston :  |b Harvard Business School Press,  |c c2004. 
300 |a xv, 214 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references and index. 
505 0 |a Growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies. 
650 0 |a Corporations  |x Growth. 
650 0 |a Strategic planning. 
650 0 |a Corporate profits. 
650 0 |a Industrial management. 
856 4 1 |3 Table of contents  |u http://www.loc.gov/catdir/toc/ecip045/2003013374.html