Political advertising in Western democracies : parties & candidates on television /
Guardado en:
| Otros Autores: | , |
|---|---|
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Thousand Oaks, Calif. :
Sage Publications,
c1995.
|
| Materias: | |
| Acceso en línea: | Publisher description Table of contents only |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
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| 049 | |a U@SA | ||
| 050 | 0 | 0 | |a JF2112.T4 |b P65 1995 |
| 082 | 0 | 0 | |a 659.14/3 |2 20 |
| 245 | 0 | 0 | |a Political advertising in Western democracies : |b parties & candidates on television / |c edited by Lynda Lee Kaid, Christina Holtz-Bacha. |
| 260 | |a Thousand Oaks, Calif. : |b Sage Publications, |c c1995. | ||
| 300 | |a xi, 236 p. : |b ill. ; |c 23 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction to parties and candidates on television / Lynda Lee Kaid and Christina Holtz-Bacha -- A comparative perspective on political advertising : media and political system characteristics / Christina Holtz-Bacha and Lynda Lee Kaid -- Political advertising on television : the British experience / Margaret Scammell and Holli A. Semetko -- The role of television broadcasts in promoting French presidential candidates / Anne Johnston and Jacques Gerstlé -- Television spots in German national elections : contents and effects / Christina Holtz-Bacha and Lynda Lee Kaid -- The presentation of Italian candidates and parties in television advertising / Gianpietro Mazzoleni and Cynthia S. Roper -- | |
| 505 | 0 | |a Overcoming adversity and diversity : the utility of television political advertising in Israel / Akiba A. Cohen and Gadi Wolfsfeld -- Political advertising in Denmark / Karen Siune -- The blank spot : political advertising in the Netherlands / Kees Brants -- The North European exception : political advertising on TV in Finland / Tom Moring -- Political commercials in American presidential elections / L. Patrick Devlin -- Political advertising across cultures : comparing content, styles, and effects / Lynda Lee Kaid and Christina Holtz-Bacha. | |
| 650 | 0 | |a Television in politics. | |
| 650 | 0 | |a Advertising, Political. | |
| 700 | 1 | |a Kaid, Lynda Lee. | |
| 700 | 1 | |a Holtz-Bacha, Christina. | |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0655/94034627-d.html |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy0655/94034627-t.html |