Changing minds : the art and science of changing our own and other people's minds /

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Detalles Bibliográficos
Autor principal:	Gardner, Howard
Formato:	Libro
Lenguaje:	Inglés
Publicado:	Boston, Mass. : Harvard Business School Press, c2006.
Materias:	Change (Psychology) Persuasion (Psychology) Influence (Psychology)
Aporte de:	Registro referencial: Solicitar el recurso aquí Biblioteca Max von Buch (UdeSA) de Universidad de San Andrés

Tabla de Contenidos:

Contents of the mind
The forms of the mind
The power of early theories
Leading a diverse population
Leading an institution : how to deal with a uniform population
Changing minds indirectly--through scientific discoveries, scholarly breakthroughs, and artistic creations
Mind changing in a formal setting
Mind changing up close
Changing one's own mind
Epilogue : the future of mind changing.