Nonprofit marketing : marketing management for charitable and nongovernmental organizations /
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | , |
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Thousand Oaks, Calif. :
Sage Publications,
c2006.
|
| Materias: | |
| Acceso en línea: | Table of contents only Publisher description |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 01959cam-a22003614a-4500 | ||
|---|---|---|---|
| 001 | 990000457010204151 | ||
| 005 | 20180214134405.0 | ||
| 008 | 050917s2006----caua-----b----001-0-eng-- | ||
| 010 | |a 2005027277 | ||
| 020 | |a 1412909236 (cloth) | ||
| 020 | |a 9781412909235 (cloth) | ||
| 029 | 1 | |a NLGGC |b 287837653 | |
| 029 | 1 | |a YDXCP |b 2256534 | |
| 035 | |a (OCoLC)000045701 | ||
| 035 | |a (udesa)000045701USA01 | ||
| 035 | |a (OCoLC)61687813 | ||
| 035 | |a (OCoLC)990000457010204151 | ||
| 040 | |a DLC |c DLC |d YDXCP |d BAKER |d NLGGC |d OCLCQ |d U@S | ||
| 042 | |a pcc | ||
| 049 | |a U@SA | ||
| 050 | 0 | 0 | |a HF5415 |b .N65 2006 |
| 082 | 0 | 0 | |a 658.8 |2 22 |
| 100 | 1 | |a Wymer, Walter W. | |
| 245 | 1 | 0 | |a Nonprofit marketing : |b marketing management for charitable and nongovernmental organizations / |c Walter Wymer, Jr., Patricia Knowles, Roger Gomes. |
| 260 | |a Thousand Oaks, Calif. : |b Sage Publications, |c c2006. | ||
| 300 | |a ix, 370 p. : |b il. ; |c 24 cm. | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 505 | 0 | |a Introduction to nonprofit marketing -- Setting the path of the nonprofit organization : mission focus, strategic objectives, differentiation, positioning, unique value proposition, branding, segmentation -- Research in nonprofit organizations -- Strategic marketing analysis and planning -- Offers in nonprofit organizations : product and place -- Offers in nonprofit organizations : promotion and price -- Direct marketing tactics -- Strategic approaches to attracting major gifts -- Special events in the nonprofit sector -- Marketing to volunteers -- Social marketing -- Cause-related marketing and other collaborations with the business sector. | |
| 650 | 0 | |a Nonprofit organizations |x Marketing. | |
| 700 | 1 | |a Knowles, Patricia A. | |
| 700 | 1 | |a Gomes, Roger. | |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/toc/ecip0519/2005027277.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0661/2005027277-d.html |