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|a 0444889574 (acid-free paper)
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|a HF5415.122
|b .M38 1993
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|a 658.8
|2 20
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| 084 |
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|a 85.40
|2 bcl
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| 245 |
0 |
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|a Marketing /
|c edited by J. Eliashberg, G.L. Lilien.
|
| 260 |
|
|
|a Amsterdam ;
|a New York :
|b North-Holland,
|c 1993.
|
| 300 |
|
|
|a xiv, 895 p. :
|b ill. ;
|c 25 cm.
|
| 440 |
|
0 |
|a Handbooks in operations research and management science ;
|v v. 5
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Mathematical marketing models : some historical perspectives and future projections / Jehoshua Eliashberg and Gary L. Lilien -- Explanatory and predictive models of consumer behavior / John H. Roberts and Gary L. Lilien -- Mathematical models of group choice and negotiations / Kim P. Corfman and Sunil Gupta -- Competitive marketing strategies : game-theoretic models / K. Sridhar Moorthy -- Non-spatial tree models for the assessment of competitive market structure : an integrated review of the marketing and psychometric literature / Wayne S. DeSarbo, Ajay K. Manrai and Lalita A. Manrai --
|
| 505 |
0 |
|
|a Market-share models / Lee G. Cooper -- Pretest market forecasting / Glen L. Urban -- New-product diffusion models / Vijay Mahajan, Eitan Muller and Frank M. Bass -- Econometric and time-series market response models / Dominique M. Hanssens and Leonard J. Parsons -- Conjoint analysis with product-positioning applications / Paul E. Green and Abba M. Krieger -- Pricing models in marketing / Vithala R. Rao --
|
| 505 |
0 |
|
|a Sales promotion models / Robert C. Blattberg and Scott A. Neslin -- Salesforce compensation : a review of MS/OR advances / Anne T. Coughlan -- Salesforce operations / Mark B. Vandenbosch and Charles B. Weinberg -- Marketing-mix models / Hubert Gatignon -- Marketing decision models : from linear programs to knowledge-based systems / Arvind Rangaswamy -- Marketing strategy models / Yoram (Jerry) Wind and Gary L. Lilien -- Marketing : production joint decision-making / Jehoshua Eliashberg and Richard Steinberg.
|
| 650 |
|
0 |
|a Marketing
|x Mathematical models.
|
| 650 |
|
0 |
|a Marketing
|x Management
|x Mathematical models.
|
| 650 |
|
0 |
|a Marketing research
|x Mathematical models.
|
| 700 |
1 |
|
|a Eliashberg, Jehoshua.
|
| 700 |
1 |
|
|a Lilien, Gary L.,
|d 1946-
|