TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products /

Detalles Bibliográficos
Autor principal: Pettis, Chuck, 1948-
Formato: Libro
Lenguaje:Inglés
Publicado: San Jose : Authors Choice Press, c2001.
Materias:
Aporte de:Registro referencial: Solicitar el recurso aquí
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100 1 |a Pettis, Chuck,  |d 1948- 
245 1 0 |a TechnoBrands :  |b how to create & use "brand identity" to market, advertise & sell technology products /  |c Chuck Pettis. 
246 3 |a Techno brands :  |b how to create and use "brand identity" to market, advertise and sell technology products 
260 |a San Jose :  |b Authors Choice Press,  |c c2001. 
300 |a xiii, 225 p. :  |b ill. ;  |c 23 cm. 
500 |a Originally published: New York : AMACOM, c1995. 
504 |a Includes bibliographical references and index. 
650 0 |a High technology  |x Marketing. 
650 0 |a Technological innovations  |x Marketing. 
650 0 |a Brand name products.