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|a 97012978
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|a GB97-73818
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|a 0538876697 (pbk. : alk. paper)
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|a UKM
|b b9773818
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|a (OCoLC)000041781
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|a DLC
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|d UKM
|d U@S
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|a U@SA
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| 050 |
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|a HF5415.2
|b .M3825 1998
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| 082 |
0 |
0 |
|a 658.8/3
|2 21
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| 100 |
1 |
|
|a McDaniel, Carl,
|c Jr.,
|d 1941-
|
| 245 |
1 |
0 |
|a Marketing research essentials /
|c Carl McDaniel, Jr., Roger Gates.
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| 250 |
|
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|a 2nd ed.
|
| 260 |
|
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|a Cincinnati, Ohio :
|b South-Western College Pub.,
|c c1998.
|
| 300 |
|
|
|a xxii, 462, [26] p. :
|b ill. ;
|c 26 cm.
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Marketing research.
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| 700 |
1 |
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|a Gates, Roger,
|d 1942-
|