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|a (OCoLC)000041778
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|a (udesa)000041778USA01
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|a U@SA
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|a HF5415.1
|b .C54 1990
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| 082 |
0 |
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|a 658.8
|2 20
|
| 100 |
1 |
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|a Clark, John B.,
|d 1935-
|
| 245 |
1 |
0 |
|a Marketing today :
|b successes, failures, and turnarounds /
|c John B. Clark.
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
|
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|a Englewood Cliffs, N.J. :
|b Prentice-Hall,
|c c1990.
|
| 300 |
|
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|a xvii, 238 p. ;
|c 23 cm.
|
| 504 |
|
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|a Includes bibliographical references.
|
| 650 |
|
0 |
|a Marketing
|z United States
|v Case studies.
|
| 650 |
|
0 |
|a Success in business
|z United States
|v Case studies.
|
| 650 |
|
0 |
|a Business failures
|z United States
|v Case studies.
|
| 650 |
|
0 |
|a Corporate turnarounds
|z United States
|v Case studies.
|