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|a (OCoLC)990000415810204151
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|c DLC
|d U@S
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|a U@SA
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|a HF5415.123
|b .S54 2000
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| 082 |
0 |
0 |
|a 658.8/2
|2 21
|
| 100 |
1 |
|
|a Shimp, Terence A.
|
| 245 |
1 |
0 |
|a Advertising, promotion & supplemental aspects of integrated marketing communications /
|c Terence A. Shimp.
|
| 246 |
3 |
|
|a Advertising, promotion, and supplemental aspects of integrated marketing communications
|
| 246 |
3 |
0 |
|a Advertising promotion
|
| 250 |
|
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|a 5th ed.
|
| 260 |
|
|
|a Fort Worth :
|b Dryden Press,
|c c2000.
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| 300 |
|
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|a xxix, 674 p. :
|b ill. (some col.) ;
|c 29 cm.
|
| 440 |
|
0 |
|a Dryden Press series in marketing
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| 504 |
|
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|a Includes bibliographical references and indexes.
|
| 650 |
|
0 |
|a Communication in marketing.
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| 650 |
|
0 |
|a Sales promotion.
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| 650 |
|
0 |
|a Advertising.
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| 650 |
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0 |
|a Direct marketing.
|