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| LEADER |
01092cam-a22003614a-4500 |
| 001 |
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20180214134221.0 |
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|a GBA2-33265
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|a 45251589
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|a 0324006616 (hardcover)
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| 029 |
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|a UKM
|b bA233265
|
| 035 |
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|a (OCoLC)000041575
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| 035 |
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|a (udesa)000041575USA01
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|a (OCoLC)41049554
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|a (OCoLC)990000415750204151
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| 040 |
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|a DLC
|c DLC
|d LVB
|d UKM
|d U@S
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| 042 |
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|a pcc
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| 049 |
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|a U@SA
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| 050 |
0 |
0 |
|a HF5821
|b .O34 2000
|
| 082 |
0 |
0 |
|a 659.1
|2 21
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| 100 |
1 |
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|a O'Guinn, Thomas C.
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| 245 |
1 |
0 |
|a Advertising /
|c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
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| 250 |
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|a 2nd ed.
|
| 260 |
|
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|a Cincinnati :
|b South-Western College Pub.,
|c c2000.
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| 300 |
|
|
|a xxxvii, 694 p. :
|b col. ill. ;
|c 29 cm.
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| 500 |
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|a "Web site addresses": p. 649-654.
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| 504 |
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|a Includes bibliographical references and indexes.
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| 650 |
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0 |
|a Advertising.
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| 650 |
|
0 |
|a Advertising media planning.
|
| 700 |
1 |
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|a Allen, Chris T.
|
| 700 |
1 |
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|a Semenik, Richard J.
|