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|a 0256122121
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|z 0256156121 (international edition)
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|a (OCoLC)000041548
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|c DLC
|d UBA
|d U@S
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|a U@SA
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| 050 |
0 |
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|a HF5415.135
|b .C72 1994
|
| 082 |
0 |
0 |
|a 658.8/02
|2 20
|
| 100 |
1 |
|
|a Cravens, David W.
|
| 245 |
1 |
0 |
|a Strategic marketing /
|c David W. Cravens.
|
| 250 |
|
|
|a 4th ed.
|
| 260 |
|
|
|a Burr Ridge, Ill. :
|b Irwin,
|c c1994.
|
| 300 |
|
|
|a xxxi, 811, 15 p. :
|b ill. (some col.) ;
|c 25 cm.
|
| 440 |
|
0 |
|a Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and indexes.
|
| 650 |
|
0 |
|a Marketing
|x Decision making.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
0 |
|a Marketing
|x Management
|v Case studies.
|