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|a 8420543233
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|a (OCoLC)000040477
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|a (udesa)000040477USA01
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|a (OCoLC)57487358
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|a (OCoLC)990000404770204151
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|a CDS
|c CDS
|d U@S
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| 049 |
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|a U@SA
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| 050 |
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4 |
|a HF5415.127
|b .P53 2004
|
| 100 |
1 |
|
|a Picón Prado, Eduardo.
|
| 245 |
1 |
0 |
|a Segmentación de mercados :
|b aspectos estratégicos y metodológicos /
|c Eduardo Picón Prado, Jesús Varela Mallou, Jean-Pierre Lévy Mangín.
|
| 260 |
|
|
|a Madrid ;
|a New York :
|b Prentice-Hall :
|b Pearson Educación,
|c c2004.
|
| 300 |
|
|
|a xiv, 150 p. :
|b ill. ;
|c 25 cm.
|
| 440 |
|
0 |
|a Financial Times Prentice Hall books
|
| 504 |
|
|
|a Includes bibliographical references (p. 131-144) and indexes.
|
| 650 |
|
0 |
|a Market segmentation.
|
| 650 |
|
0 |
|a Market segmentation
|x Statistical methods.
|
| 700 |
1 |
|
|a Varela Mallou, Jesús.
|
| 700 |
1 |
|
|a Lévy, Jean Pierre,
|d 1949-
|