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|a 63010525
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|a (OCoLC)000039069
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|a (OCoLC)990000390690204151
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|a DLC
|c WSU
|d SER
|d OCL
|d U@S
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| 049 |
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|a U@SA
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| 050 |
0 |
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|a HF5415
|b .H78 1963
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| 082 |
|
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|a 658.8018
|
| 100 |
1 |
|
|a Howard, John A.
|
| 245 |
1 |
0 |
|a Marketing :
|b executive and buyer behavior /
|c John A. Howard.
|
| 260 |
|
|
|a New York :
|b Columbia University Press,
|c 1963.
|
| 300 |
|
|
|a 218 p. :
|b ill. ;
|c 22 cm.
|
| 504 |
|
|
|a Includes bibliography (p. [196]-213) and index.
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
|
0 |
|a Marketing
|x Decision making.
|
| 650 |
|
0 |
|a Decision making.
|