Marketing plans that work /
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Boston :
Butterworth-Heinemann,
c2002.
|
| Edición: | 2nd ed. |
| Materias: | |
| Acceso en línea: | Publisher description Table of contents |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 01775cam-a22003494a-4500 | ||
|---|---|---|---|
| 001 | 990000386040204151 | ||
| 005 | 20180214134102.0 | ||
| 008 | 010806s2002----maua-----b----001-0-eng-- | ||
| 010 | |a 2001043345 | ||
| 019 | |a 50034060 | ||
| 020 | |a 0750673079 (pbk. : alk. paper) | ||
| 035 | |a (OCoLC)000038604 | ||
| 035 | |a (udesa)000038604USA01 | ||
| 035 | |a (OCoLC)47797875 | ||
| 035 | |a (OCoLC)990000386040204151 | ||
| 040 | |a DLC |c DLC |d NOR |d LVB |d U@S | ||
| 042 | |a pcc | ||
| 049 | |a U@SA | ||
| 050 | 0 | 0 | |a HF5415.13 |b .M3154 2002 |
| 082 | 0 | 0 | |a 658.8/02 |2 21 |
| 100 | 1 | |a McDonald, Malcolm. | |
| 245 | 1 | 0 | |a Marketing plans that work / |c Malcolm H.B. McDonald, Warren J. Keegan. |
| 250 | |a 2nd ed. | ||
| 260 | |a Boston : |b Butterworth-Heinemann, |c c2002. | ||
| 300 | |a viii, 254 p. : |b ill. ; |c 23 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |g ch. 1. |t What is a marketing plan -- |g ch. 2. |t Understanding the marketing process -- |g ch. 3. The |t marketing planning process -- |g ch. 4. |t Marketing objectives and strategies -- |g ch. 5. |t Marketing research and forecasting -- |g ch. 6. The |t marketing audit : customers and markets -- |g ch. 7. The |t marketing audit : products -- |
| 505 | 0 | 0 | |g ch. 8. |t E-commerce and Internet marketing - |g ch. 9. The |t communication plan : advertising and sales promotion -- |g ch. 10. The |t communication plan : sales -- |g ch. 11. The |t pricing plan -- |g ch. 12. The |t distribution plan -- |g ch. 13. |t Implementation issues in marketing planning -- |g ch. 14. |t Marketing planning in review. |
| 650 | 0 | |a Marketing |x Planning. | |
| 700 | 1 | |a Keegan, Warren J. | |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/description/els031/2001043345.html |
| 856 | 4 | 1 | |3 Table of contents |u http://www.loc.gov/catdir/toc/els031/2001043345.html |