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|a 0761907157 (cloth : acid-free paper)
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|a 0761907165 (pbk. : acid-free paper)
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|a (OCoLC)000030707
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|a DLC
|c DLC
|d UKM
|d CWS
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|a n-us---
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|a U@SA
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| 050 |
0 |
0 |
|a P91.5.U5
|b S37 1997
|
| 082 |
0 |
0 |
|a 302.2/07/073
|2 21
|
| 100 |
1 |
|
|a Schramm, Wilbur Lang,
|d 1907-
|
| 245 |
1 |
4 |
|a The beginnings of communication study in America :
|b a personal memoir /
|c by Wilbur Schramm ; edited by Steven H. Chaffee, Everett M. Rogers.
|
| 260 |
|
|
|a Thousand Oaks :
|b Sage Publications,
|c c1997.
|
| 300 |
|
|
|a xii, 206 p. :
|b ill. ;
|c 23 cm.
|
| 504 |
|
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|a Includes bibliographical references (p. 181-192) and indexes.
|
| 505 |
0 |
|
|a Forefathers of our forefathers -- Harold Lasswell: politics, power, and the significant symbol -- Paul Lazarsfeld: from market research to media effects to social reinforcement -- Kurt Lewin: the field, the group, and communication -- Carl Hovland: experiments, attitudes, and communication -- The heritage they left us -- Wilbur Schramm: the founder -- Institutionalization of advanced communication study in American universities.
|
| 650 |
|
0 |
|a Communication
|x Study and teaching
|z United States
|x History.
|
| 650 |
|
0 |
|a Communication
|x Research
|z United States
|x History.
|
| 700 |
1 |
|
|a Chaffee, Steven H.
|
| 700 |
1 |
|
|a Rogers, Everett M.
|