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910801s1992----ilua-----b----001-0-eng-- |
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|a 1556234783
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|a (OCoLC)000027516
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|a (udesa)000027516USA01
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|a (OCoLC)24375068
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|a (OCoLC)990000275160204151
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|a DLC
|c DLC
|d U@S
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| 049 |
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|a U@SA
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| 050 |
0 |
0 |
|a HF5415.32
|b .Z36 1992
|
| 100 |
1 |
|
|a Zandl, Irma.
|
| 245 |
1 |
0 |
|a Targeting the trendsetting consumer :
|b how to market your product or service to influential buyers /
|c Irma Zandl, Richard Leonard.
|
| 260 |
|
|
|a Homewood, Ill. :
|b Business One Irwin,
|c c1992.
|
| 300 |
|
|
|a vii, 215 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references (p. 195-206) and index.
|
| 650 |
|
0 |
|a Consumer behavior.
|
| 650 |
|
0 |
|a Motivation research (Marketing)
|
| 650 |
|
0 |
|a Marketing.
|
| 700 |
1 |
|
|a Leonard, Richard
|q (Richard H.)
|