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|a GB92-26862
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|a 26187766
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|a 0135446449 :
|c $42.00
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|a 0135619297 (pbk) :
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|a (OCoLC)000027073
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|a (udesa)000027073USA01
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|a (OCoLC)24540966
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|a (OCoLC)990000270730204151
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|a DLC
|c DLC
|d UKM
|d FFG
|d U@S
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|a U@SA
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|a HF5415.13
|b .L52 1992
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|a 658.8
|2 20
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100 |
1 |
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|a Lilien, Gary L.,
|d 1946-
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245 |
1 |
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|a Marketing models /
|c Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy.
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260 |
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|a Englewood Cliffs, N.J. :
|b Prentice-Hall,
|c c1992.
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300 |
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|a xv, 803 p. :
|b ill. ;
|c 25 cm.
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504 |
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|a Includes bibliographical references (p. 715-776) and indexes..
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650 |
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|a Marketing
|x Management.
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700 |
1 |
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|a Kotler, Philip.
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|a Moorthy, K. Sridhar.
|