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01176cam-a2200289Ia-4500 |
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990000268310204151 |
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20180214133421.0 |
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910801s1992----nyua-----b----001-0-eng-- |
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|a 91030109
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|a 0023086572
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|a (OCoLC)000026831
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|a (udesa)000026831USA01
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|a (OCoLC)24284098
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|a (OCoLC)990000268310204151
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|a DLC
|c DLC
|d MLX
|d U@S
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|a U@SA
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0 |
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|a HF5429
|b .B45 1992
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082 |
0 |
0 |
|a 658.8/7
|2 20
|
100 |
1 |
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|a Berman, Barry.
|
245 |
1 |
0 |
|a Retail management :
|b a strategic approach /
|c Barry Berman, Joel R. Evans.
|
250 |
|
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|a 5th ed.
|
260 |
|
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|a New York :
|b Macmillan ;
|a Toronto :
|b Maxwell Macmillan Canada ;
|a New York :
|b Maxwell Macmillan International,
|c c1992.
|
300 |
|
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|a xxiv, 695 p. :
|b col. ill. ;
|c 26 cm.
|
504 |
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|a Includes bibliographical references and indexes.
|
505 |
2 |
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|a Overview -- Situation analysis -- Targeting customers -- Choosing a store location -- Managing a retail business -- Merchandise management and pricing -- Communicating with the customer -- Planning for the future -- Careers in retailing.
|
650 |
|
0 |
|a Retail trade
|x Management.
|
700 |
1 |
|
|a Evans, Joel R.
|