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|a U@SA
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|a HF5415
|b .H5436 1991
|
| 082 |
0 |
0 |
|a 658.8/02
|2 20
|
| 100 |
1 |
|
|a Hisrich, Robert D.
|
| 245 |
1 |
0 |
|a Marketing decisions for new and mature products /
|c Robert D. Hisrich, Michael P. Peters.
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
|
|
|a New York :
|b Macmillan ;
|a Toronto :
|b Collier Macmillan Canada ;
|a New York :
|b Maxwell Macmillan International,
|c c1991.
|
| 300 |
|
|
|a xiv, 516 p. :
|b ill. ;
|c 25 cm.
|
| 440 |
|
0 |
|a Macmillan series in college marketing
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Product management.
|
| 650 |
|
0 |
|a New products.
|
| 700 |
1 |
|
|a Peters, Michael P.
|