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|a 0899643558
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|a (OCoLC)000023692
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|a (OCoLC)990000236920204151
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|c U@S
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|a U@SA
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|a LB2328.3
|b .A8 2001
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| 245 |
0 |
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|a Advancing small colleges :
|b strategies for success in alumni relations, communications, fund raising, marketing, and enrollment management /
|c Wesley K. Willmer, editor.
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| 260 |
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|a Washington, DC :
|b CASE Books,
|c c2001.
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| 300 |
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|a ix, 275 p. :
|b il. ;
|c 26 cm.
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| 500 |
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|a "Based on a comprehensive survey of members of the Council of Independent Colleges" --(Tapa).
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| 504 |
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|a Incluye referencias bibliográficas (p.237-245) y apéndices.
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| 505 |
0 |
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|a Study overview / Wesley K. Willmer -- Leading and managing the process / Wesley K. Willmer -- The trustees' role in advancement: beyond the bottom line / Rebekah Burch Basinger -- Advancement roles of small-college presidents / Daniel A. Felicetti -- Raising funds for small colleges and universities / Dana L. Miller -- Integrated marketing: an evolving paradigm for college communications / Georgia I. Douglass -- The successful small alumni relations office / Richard E. Bee -- Effective enrollment management in the new century / Marjorie R. Johnson -- Survey trends: what they say about advancement today.
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| 650 |
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|a Small colleges
|z United States.
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| 700 |
1 |
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|a Willmer, Wesley Kenneth.
|